The Digital Dozen: 12 Digital Strategies You Should Use

The Digital Dozen:  12 Digital Strategies You Should Be Using Today

Tuesday, May 30, 2023
3:00 pm – 4:30 pm Eastern

Selecting the right digital strategy and knowing how to implement it successfully to ensure relevance for your accountholders is critical to success.  The best part of a digital strategy is that measuring success is much easier than traditional means… but only if you know what you’re doing.


  • Determine which of the “digital dozen” best fit your institution’s strategic needs
  • Measure the effectiveness and set the stage for determining the ROI of your online efforts across multiple digital platforms
  • Expand the reach and visibility of your institution and gain additional exposure in the communities you serve
  • Retail and enhance the relationships you have with your existing accountholders by connecting and engaging in a digital manner


Ensuring that your marketing strategy is competitive and engaging online as a financial institution can seem like a daunting task, especially given the growing popularity of digital channels post-COVID.  You’re likely familiar with traditional marketing and advertising tactics, but understanding and properly using the plethora of digital tools to connect with today’s online consumers is more challenging.  Between your institution’s website, social engagement opportunities, online advertising, and more, there’s certainly no shortage of options – but which one(s) make the most sense for your institution?  

If you’ve been wondering how to take your digital marketing strategy to the next level, this is the webinar for you.  It will review the 12 most popular (and powerful) digital marketing strategies available and how to best use them to generate results.  You’ll learn how these digital dozen interconnect/complement one another and understand the big-picture components of a successful digital marketing strategy that will put you on the right track. 


This informative session is well-suited for individuals responsible for marketing, strategic plan development, retail, compliance, senior management, and leadership.


  • Excel-based UTM “tagging” tool to generate trackable URLs for improved tracking inside Google Analytics
  • Attendees will be able to download chapters from the book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing to help build a comprehensive digital marketing program
  • Employee training log 
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits


Eric C. Cook, WSI Digital 

Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007.  An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called

Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.

Attendance verification for CE credits provided upon request.

Webinar Sponsored by Financial Education & Development

If you are having issues with registering online, please contact CBAO's Education, Training & Special Events Coordinator, Malia Widder, (614) 610-1877.

Registration Options (Member/Non-Member Pricing)
Live Webinar ($265/$400) – The live webinar option allows you to have unlimited connections within your institution to virtually attend the Live Webinar. The session includes question and answer sessions, handout and take-away toolkit, and the presenters contact information for follow-up, will all be emailed to you the morning of the live webinar.

On-Demand Webinar + Free Digital Download ($295/$450
– Can’t attend the live webinar? This option provides a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address for follow-up questions. You will receive an email with the recorded webinar link, which can be viewed anytime 24/7, beginning 2 business days after the live webinar. You will also receive instruction on how to download a free digital copy of the webinar to your PC, which you may keep and use indefinitely.

Both Live Webinar & On-Demand Webinar + Free Digital Download ($395/$600
– Includes Live Webinar and Recorded Webinar options above.

Sign in or create an account to register Last day to register is 11/30/2023