2023 Marketing Forum

February 22 | June 28 | October 25

Registration for all three sessions is $1,250 for CBAO members.

The Marketing Forum is a place for community bank marketers to get a handle on the challenges and learn from their peers about trends and strategies to set your bank apart from the crowd. There will be a wide variety of learning opportunities from not just your peers, but from what’s happening in the industry locally and nationally that you can take back to implement.

Benefits of the Forum:

• Improve your effectiveness in marketing
• Discuss current industry challenges with others in marketing
• Form lasting relationships with other marketing professionals
• Solve your most pressing problems
• Obtain access to highly respected industry experts
• Grow professionally as well as personally
• Discuss with peers what works and what doesn’t
• Hear from experts on products, services, regulatory changes and best practice

Possible Forum Topics: 

• Social media strategies and managing compliance
• Online advertising and search visibility
• Blogging and content creation strategies
• EMV debit card conversions
• Cross-media brand management
• Low-cost deposit acquisition
• Onboarding programs for new customers
• Reboarding existing customers – retention and relationship growth
• Elimination of free checking or replacement with fee-based account option
• Strategies to implement marketing automation technologies to build relationships
• Creating customer personas to help refine your target market efforts
• And much more!   

Meet the Facilitator

Eric Cook

A self-proclaimed “recovering banker,” Eric enjoyed a successful 15-year career as a community banker before making a shift and transforming into a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mentoring and coaching community exclusively for banking professionals called TheLinkedBanker.com.

Eric routinely works with community banks around the country helping to develop their digital strategy, embrace social media engagement, and helping to enhance his clients’ overall online presence. As a faculty member at several banking schools around the country and highly rated conference speaker, Eric loves educating community bankers and helping lead the digital charge to better connect and engage in the 21st century. You can learn more about Eric online at either www.PoweredByWSI.com or www.TheLinkedBanker.com. 

If you are having issues with registering online, please contact CBAO's Education, Training & Special Events Coordinator,  Malia Widder, (614) 610-1877.