2021 Marketing Forum

2021 Marketing Forum

February 24  |  June 23  |  October 27


Registration for all three sessions is $1,200 for CBAO members.

The Marketing Forum helps bank marketers get a handle on the challenges and learn from their peers about trends and strategies to set your bank apart from the crowd. There will be a wide variety of learning opportunities from not just your peers, but from what’s happening in the industry locally and nationally that you can take back to implement.

Benefits of the Forum:

  • Improve your effectiveness in marketing
  • Discuss current industry challenges with others in marketing
  • Form lasting relationships with other marketing professionals
  • Solve your most pressing problems
  • Obtain access to highly respected industry experts
  • Grow professionally as well as personally
  • Discuss with peers what works and what doesn’t
  • Hear from experts on products, services, regulatory changes and best practice

Possible Forum Topics: 

  • Social media strategies and managing compliance
  • Online advertising and search visibility
  • Blogging and content creation strategies
  • EMV debit card conversions
  • Cross-media brand management
  • Low-cost deposit acquisition
  • Onboarding programs for new customers
  • Reboarding existing customers – retention and relationship growth
  • Elimination of free checking or replacement with fee-based account option
  • Strategies to implement marketing automation technologies to build relationships
  • Creating customer personas to help refine your target market efforts
  • And much more! 

Personal Safety and the Hybrid Class Structure

If you are joining in person, CBAO has implemented the following for your safety:

  • Transition to a larger classroom space that allows 6ft. social distancing
  • Provision of face masks, hand sanitizer, & individually-boxed breakfast/lunch
  • Full sanitization of the environment prior to class

If you are joining us online, you can expect the same interaction and engagement with the facilitators and fellow participants through:

  • Live video and audio interaction with camera, microphone, and speaker placement throughout the classroom
  • Full materials provided prior to class as well as live screensharing with the facilitators

Meet the Facilitator

Eric Cook

Eric Cook has been a part of the WSI digital agency network since 2007. He made the jump to a new career after spending 16 years in the banking industry.

During his time as a banker he enjoyed working on strategic technology initiatives and thinking “outside of the box”. The ways consumers search, validate and select a service partner today has shifted.

The power is now in the hands of the customer, not in your business and unless you understand what this means, you’re at risk of quickly becoming obsolete. Eric speaks about connecting the dots between “what’s possible” and “what makes good business sense” and has had the opportunity to speak across the country.

With over 16 years of real-world business experience as a community banker, Eric’s approach is based on solid business strategy, and his speaking engagement-style challenges the audience to get comfortable with thinking outside the box, but with a bit of humor tossed in for good measure. Eric has been a National Speakers Association Member since 2011 and spends a bit of time “on the road” presenting at events from coast to coast.

Eric is committed to the “art” of public speaking. He speaks on a variety of topics, including online strategies ranging from Social Media, Digital Strategy, Mobile Marketing, Search Engine Optimization, Lead Generation and Conversion, and Blogging. He has been published in numerous publications and has been a guest lecturer at multiple universities.

If you are having issues with registering online, please contact CBAO's Education, Training & Special Events Coordinator, Patti Webb, (614) 610-1877.

2/24/2021 9:00 AM - 10/27/2021 3:00 PM
Eastern Standard Time
CBAO Ray Campbell Learning Center 8800 Lyra Drive Suite 570 Columbus, OH 43240 UNITED STATES

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