February 24 | June 23 | October 27
Registration for all three sessions is $1,200 for CBAO members.
The Marketing Forum helps bank marketers get a handle on the challenges and learn from their peers about trends and strategies to set your bank apart from the crowd. There will be a wide variety of learning opportunities from not just your peers, but from what’s happening in the industry locally and nationally that you can take back to implement.
If you are joining in person, CBAO has implemented the following for your safety:
If you are joining us online, you can expect the same interaction and engagement with the facilitators and fellow participants through:
Eric Cook has been a part of the WSI digital agency network since 2007. He made the jump to a new career after spending 16 years in the banking industry.
During his time as a banker he enjoyed working on strategic technology initiatives and thinking “outside of the box”. The ways consumers search, validate and select a service partner today has shifted.
The power is now in the hands of the customer, not in your business and unless you understand what this means, you’re at risk of quickly becoming obsolete. Eric speaks about connecting the dots between “what’s possible” and “what makes good business sense” and has had the opportunity to speak across the country.
With over 16 years of real-world business experience as a community banker, Eric’s approach is based on solid business strategy, and his speaking engagement-style challenges the audience to get comfortable with thinking outside the box, but with a bit of humor tossed in for good measure. Eric has been a National Speakers Association Member since 2011 and spends a bit of time “on the road” presenting at events from coast to coast.
Eric is committed to the “art” of public speaking. He speaks on a variety of topics, including online strategies ranging from Social Media, Digital Strategy, Mobile Marketing, Search Engine Optimization, Lead Generation and Conversion, and Blogging. He has been published in numerous publications and has been a guest lecturer at multiple universities.
If you are having issues with registering online, please contact CBAO's Education, Training & Special Events Coordinator, Patti Webb, (614) 610-1877.